Cash-strapped motorists fail to understand true cost of car ownership You Gov survey on attitudes to car ownership for Europcar finds motorists making short-term cost savings which could lead to longer term financial pain More drivers in Scotland feel trapped into car ownership
Thursday, October 30th, 2008 by Europcar Communications
Increasing motoring costs and the fuel price hikes we have seen this year are changing how we drive our cars in the UK – but ignorance of the real cost of motoring could lead to longer term financial pain for car owners. These are the conclusions of new research on attitudes to car ownership conducted by You Gov Plc for Europcar UK Group, the UK’s leading vehicle rental organisation.